February 17, 2018
This is a logo I illustrated for a cannabis company who wanted a softer, hand drawn/watercolor style.
The design needed to incorporate a blue dragonfly, marijuana, and the 7 chakras. The winning design I came up with (and lobbied for) combined these elements in the simplest way possible. The leaves-for-wings was one of the first ideas to come to my mind, and I really like how it came out.
Here's a look at their previous logo, which they didn't like because it had too much of a sterile, "computer-generated" look. It was also far too visually noisy, and I aimed for the polar opposite in my design.
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