Article Illustration

January 01, 2018

Article Illustration

I created this illustration for an AdParlor article about how applying a mass marketing approach to social media advertising is incredibly wasteful.

Social media ads allow for some amazing feats of audience tailoring, the precision of which has been making the news recently. Russian troll farms have been discovered to have successfully sowed discord within the American populace using these tools, targeting very specific groups of people/interests.

But even if your intentions are not dastardly or nefarious, these tools are incredibly useful and can get your message or product in front of the most receptive eyeballs!
article illustration loraine yow


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